Instagram is used by millions of users worldwide and has a valid reason: taking pictures and sharing them with your friends has never been easier! However, Instagram can be used in a highly effective way and not just for social networking but also for marketing as well. If you run a business and you would like to market it in an internet, then Instagram could be a wonderful promotion tool. However we have listed 5 of the best methods to successfully make use of Instagram:
- Hashtags Can Work Like Magic! Twitter uses them, Instagram uses them and recently, Facebook has implemented hashtags as well. In fact, Instagram users interact mainly via hashtags, this is why you must learn how to utilize them in your best interest. This aspect can be particularly helpful for companies looking for followers, as it will make the content searchable. This could also generate an impact that is viral that will benefit the cheap likes for instagram business in the longer term.
- Photos And Videos Can Tell A Story A picture is worth a thousand words and everybody knows that. Instagram is all about pictures, but taking random photos isn’t going to take you far, especially if you want to utilize Instagram mainly for marketing purposes. One of the best quick and most effective ways to increase brand awareness and to boost sales is to share pictures of your product on a constant basis. They do not necessarily have to be professional and only need to highlight the main attributes and functions of the product in question and also appeal to the large public. Videos are the same way and you can share videos with employees who are in action or even create online product review videos. No matter what you decide to do video or pictures will definitely be popular, since people love media files more than text, and are more likely to be able to recall them through the years. If you own a new business and you want to make a name in the market, pictures and videos will definitely help!
- Contests People are awestruck by discounts, freebies and other promotional offers, this is why you can never go wrong with a contest. It’s a win-win: your customers will get a free product or service, and you can enhance brand recognition. One of the best ways to utilize Instagram to run contests is to encourage people to share their own pictures of your product, and to reward the most intriguing or unique picture. At the same time you can utilize a variety of tools that allow you to easily integrate your Instagram feed or a hashtag feed onto your site.
- Keep Track Of Your Success Tracking the success of your marketing on Instagram is essential. There are many robust and user-friendly apps that allow you to track the growth of your customers, to determine which of your posts are the most popular posts, decide when is the best time to share content and so on. While these information might appear at first but they actually can change the course of your business.
- Connect With Your User Being in touch with your customers is important especially for small and medium enterprises who have a limited target market. It is possible to show your customers that you care about their feedback simply by replying to their comments or questions. This won’t only draw user-generated content, but it can also boost your credibility and raise exposure for your business. Do not underestimate the power of your Instagram followers, since they could contribute to the success of your business!